Referrals are the lifeline of Day Care

For pre-school day care centers, the trick to getting more business is to build referrals.  Business comes from three main sources:  (1) parents of students; (2) centers of influence whom people trust (such as insurance agents and real estate agents);  and (3) referrals agencies.  There are over 700 local child care resource & referral (CCR&R) agencies is over 38 states.  These help families, child care providers, and communities find and offer affordable, quality child care.

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A Special Tool Naturally Generates Referrals

There is one tool that can create referrals from all of these sources:  a sponsored version of children’s book that helps young children resolve a problem.  One of the biggest problems young children face is the fear of monsters.  You can help them to allay their fears.

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Unique Aspects of The Monster on Top of the Bed

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Be a Hero

The reviewers love this book.  So do parents.  Help children, their parents, their grandparents to get a good night’s sleep, and build your business.  Referrals naturally flow when you help someone resolve a problem, especially when you help them implement an easy, fun solution.

Some of the many ways to use this sponsored publication are:

• Display the book in your day care and sell a copies to parents who love the artwork and the story.  Tell them how to download the .mp3 files so they can listen to the story in different languages with their children.
• Give it away to parents, grandparents, etc. who enroll a new student
• Mail it to parents as a “thank you.” (White catalog mailing envelopes are available.)
• Donate copies to local hospitals. Many of the children there will need day care after they are better.
• Donate it to a service club (Rotary, Kiwanis, etc.) and suggest that they sell it as a fund raiser.  Each copy that they sell, promotes your business.
• Give away copies for a holiday present.
• Hold workshops on helping to banish monsters, give the book away (or sell it) and go over how to use the discussion questions.

In a sponsored edition of The Monster on Top of the Bed, we can customize the back page of the book to include information about your day care. We can also modify page 33 of the book, or one of the front pages. Here are a few examples of how you might use this page:

• Discussion questions that relate your day care and the book
• A personal letter
• Share your mission statement

Have you ever seen the TV show Wheel of Fortune? This show gives away vacations. People watch the information about the vacations, when they would normally turn off to a commercial. If you include tasteful information in a sponsored edition of a book that helps children stop being afraid of monsters, the book will be shared with many people, and that will build referral business.

Also, we can create videos that explain why you’ve sponsored this edition, that can be uploaded to YouTube and other video directories to help new patients find you.

For additional information, please use our contact page, or
call and ask for Alan Jordan
Pacific Time (GMT-8).
Country Code 01

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